Northwestern Goggles refers to adding several (generally at least 2-3) points to a man's attractiveness rating on a ten-point scale while in attendance at Northwestern University. Ie, a young man who would rate as a 5 in the outside world would receive a rating of 8 at Northwestern. As Northwestern's women are rated as, on average, a letter grade and a half above Northwestern's men - a B+ overall vs. a C- according to one study - women have been known to date down a letter grade, causing significant attractiveness discrepancies within Northwestern hookups and relationships. This rule is especially true on South Campus, where the boys are largely pasty, non-athletic humanities, music and science majors, while North Campus is home to the sometimes marginally-more-attractive fraternity boys and athletes. However, as it is also home to some of the bad fraternities and Slivka, the science and engineering residence hall, North Campus has a much more variability on the attractiveness scale.
Fortunately, this phenomenon typically lasts only the four years one spends at Northwestern - unless you continue at Northwestern for Graduate School, in which case the damage can become permanent, resulting in marriage, and possibly even children.
Northwestern Girl: Oh my god, that somewhat tan, British Rugby-playing lad with visible musculature is the hottest boy I have ever seen in my life!
Friend from a Southern State School: Oh, honey. You've been in Illinois too long. Take off your Northwestern goggles.