In this post, we will explore the advantages of advertising in the Google Search Network .
Do you have a plan to start your business online and do not know how to start? Or are you one of those who already have a business and want to join the online business community?
The first thing you have to know is that you will find a great competition, and therefore, appear in the first results of Google will be like asking for a miracle. And nowadays if your business is not in Google, simply, your business is not.
One of the ways to monetize your online business is to opt for advertising PPC in Google and more specifically in the Google Adwords Search Network .
The Google Search Network is a group of Google websites that are associated with searches where your ads may appear. When an advertiser publishes ads on the Search Network, their message can be displayed next to the search results each time a user uses terms related to one of their keywords .
In addition, the search network includes other Google sites such as Google Maps . It also incorporates associated sites that are not Google, called Search Partners (websites that have partnered with Google to show the ads and thus expand coverage). The partners are optional, and at the time of making your campaign you decide if you want to appear in these associated sites of Google or not.
One of the leading logo designing companies of the USA have highlighed some of the healthy advantages, if invested in the Google AdWords Search Network for your online business, let’s have a look on them;
- Immediateness in the Search Network
The moment you activate the campaign, your ads will begin to appear in Google search results.
The Google Search Network offers you a demand à la carte, because your ad will only be shown to an audience interested in a specific product. Your product Few advertising campaigns are so exhaustive.
- Scope of the Search Network
Nowadays, millions of Google queries are made daily. If we add to this, that the campaigns of Google AdWords, allow to be configured to appear throughout the Google Search Network, makes the campaigns have a brutal reach.
Cost per click (CPC) You decide how much you pay for each click that the interested party makes in your ad. There are two types of CPC:
Manual CPC. In this case you are the one who decides how much you want to pay for each click.
Automatic CPC. If you choose because Google is the one that chooses what you are going to pay for each click, it will do so according to your budget and your goals. Everything will depend on the type of strategy you have set up in your Google AdWords Search Network campaign.
You can focus your campaign:
Segmentation by location: So that your campaigns go directly to the place where your target audience is.
Segmentation by language: Segmentation by keywords . You can choose yourself the terms that you consider relevant so that when your potential clients write it in the search engine, your ad appears.
- Cost control
You decide how much you want to spend daily on your campaign, and you can modify or stop it at any time.
But it’s not all pay and ready. It will be useless to spend money, if the campaign is not well configured. Good management of ad groups, creation of attractive ads and with calls to action, keyword selection, and match types, will be vital for your campaign in the Google Search Network to return a good investment.
Therefore, the best thing to do a good campaign in Google Search Network, is to have the help of a good professional. For this, Google has certified companies that have the ability to properly manage SEM campaigns in Google.
The author of above content is a professional digital marketing who has assisted many brands in increasing their ROI. Currently, he is associated with SKWebDesigningSolution a leading Custom Logo Design Services provider in the United States.