Creativity has brought success to many businesses, especially if they have spruced up a lackluster product packaging with incredible ideas. However, things were not the same when the packaging industry was in its nascent years. At that time, creativity wasn’t explicitly requested in practice. Though over the past few decades as the industry has evolved, it has become a key differentiator and a major factor.
Earlier, if the packaging fulfills its purpose by allowing consumers to carry a product safely, there was nothing to worry about. Pretty soon, manufactures and retailers realized the more tempting a packaging look visually, the better the sales would be. And it worked for them.
Perhaps, the cosmetic industry has greatly profited from the nuptial. In fact, when the industry managed to improve sales on the back of creative cosmetic boxes, consumers started seeing a significant increase in the number of attention-grabbing packaging.
Today, beauty brands are more focused on the quality and design of the cosmetic box packaging to outdo their competition. As a result, creativity has become a top priority for businesses. The following statistics will reveal to you how the cosmetic industry made progress on the back of creative packaging boxes alone.
- Businesses have seen a 30 percent increase in customer interest when they paid heed to their packaging.
- 52 percent of the customers divulged they are more likely to make another purchase from a brand that offers premium packaging.
- 90 percent of the buyers reuse bags and packaging boxes after purchase.
Other Benefits of Designing Creative Cosmetic Boxes
Creative cosmetic boxes not only differentiates your product from the competition and increases your product sales, but also give you a sustainable and inexpensive solution that improves the shelf life of your products. Above all, it keeps the box contents intact and safe throughout their journey from the warehouse to store shelves and customers’ hands.
The creative custom cosmetic packaging also positively affects the brand and product marketing campaign. In addition, tailored packaging design by The Legacy Printing help businesses cut their shipping and storage costs as it occupies less space.
The marketing strategy of a product heavily relies on your packaging because it effectively communicates the style, value, and purpose. Your packaging design should be alluring enough to grab customers’ attention in the retail aisle. Else, your prospects won’t have a reason to pick your products over others and make the purchase.
Leveraging the creative packaging techniques, you can make your products stand above the rest in a crowded marketplace. Bold color palates, rudiments of convenience and alluring shapes also induce customers into liking your products. Apart from this, simple, clean design and ease of storage and transport are other important considerations.
For instance, innovative wine shipping boxes with convenient handles, creative cushioning techniques, fully customized logos, and vivid color schemes can make them more appealing and safe at the same time.
But in the case of cosmetic products, retail display boxes that can be assembled into creative kits prove more useful than the traditional packaging. The customized solution will give you more sales, especially during the holiday season or special promotions. The best thing about this unique packaging is it keeps your products safe during shipping and provides tamper evidence too. Most importantly, they enable customers to access your products easily after purchase, which can give you more brand advocates.
Designing attractive and innovative packaging can go a long way. In fact, it’s one of those investments that pays great dividends, especially if you have a bold and attractive packaging design theme. A head-turner packaging can force the prospects to look at your product time and again while making the purchase decision.
And research shows that at least one-third of product purchase decisions are based on the packaging along with personal preferences.
Mind you, creating a packaging that offers customers a lasting experience can increase the perceived value of the product. This means you can earn more proceeds by improving your brand positioning and outshining the competition. Something that is greatly valued by friendly brands as they want to make their audience feel warm towards their products and take pride in it as if they own the brand.
In brief, using creative custom packaging boxes can add to the user experience and drive engagement.